Monday, September 03, 2007

Angels with dirty faces

There's many ways to wage an election campaign. Whipping up the public emotion and demonizing your opponent so as to turn the public against him is one of the more commonly used, and one of the most effective. In a nutshell, this strategy involves painting one's team as angels, and the opposing side as demons bent on the destruction of the public good. The danger with this approach, which presents itself as very cost-effective, is that it places the angels in a position of great disadvantage.

Read here as Amir Ibrahim asks the ODM party to have an issues campaign versus a morality one.