Saturday, September 15, 2007

Re-Branding Kenya National Music Festival!

I recently happened across a KBC programme on past Kenya National Music Festival Competitions. Suddenly, it dawned on me that little had been done to market and showcase the diverse richness of Kenyan culture.

We are sitting atop a mound of cultural capital that is under-utilized and unexploited. The Government and Kenya Tourism Board should take a cue from the small nation of Swaziland who have capitalized on their Reed Dance, transformed a quaint provincial spectacle into a global event that attracts much in the way of foreign currency and income from tourism for their country.

Read more from Collins Mbalo here.